24 Jun Penalties Skyrocket for Misleading Advertising in Canada
Deceptive marketing practices are an increased area of legal risk for advertisers, as penalties jump to up to 3% of annual worldwide gross revenues....
13 Mar How to Avoid Pitfalls in Pricing Promotions
Have you ever considered the legal rules when advertising the price of a product? Stay on the right side of Canadian law by keeping these key pitfalls in mind before structuring a sale....
17 Jan Claim Substantiation
What do advertisers really need to know to stay on the right side of the law? Here’s a primer on the key legal considerations to keep in mind when planning your next claims and campaigns....
05 Jan Navigating Disclaimers
What's a main claim versus a disclaimer? When can you use a disclaimer?...