Contests, sweepstakes, activations, sampling, offers, loyalty programs, sponsorship, charitable co-promotions,
sale pricing
Claim substantiation, influencers, digital/social, Ad Standards complaints and challenges, Competition Bureau investigations
Anti-spam (CASL), email marketing, SMS/MMS/text marketing, short code programs, telemarketing, ecommerce compliance
Privacy Policies, consent language, privacy compliance and audit assessments
Packaging, licensing/approvals, regulated product claims, product safety recalls, enforcement agency inquiries and investigations
Sponsorship, agency MSA, charitable co-promotions, influencers and talent, ecommerce terms of sale + terms of use, consumer warranties
Two recent developments offer a useful snapshot of where green advertising is heading, although it might not be in the s
Under the new Bill, dynamic pricing isn’t prohibited, but personalized dynamic pricing is. Retailers can still adjust pr