Contests, sweepstakes, activations, sampling, offers, loyalty programs, sponsorship, charitable co-promotions,
Claim substantiation, influencers, digital/social, Ad Standards complaints and challenges, Competition Bureau investigations
Anti-spam (CASL), email marketing, SMS/MMS/text marketing, short code programs, telemarketing, ecommerce compliance
Privacy Policies, consent language, privacy compliance and audit assessments
Packaging, licensing/approvals, regulated product claims, product safety recalls, enforcement agency inquiries and investigations
Deceptive marketing practices are an increased area of legal risk for advertisers, as penalties jump to up to 3% of annu
What's a main claim versus a disclaimer? When can you use a disclaimer?