Contests, sweepstakes, activations, sampling, offers, loyalty programs, sponsorship, charitable co-promotions,
sale pricing
Claim substantiation, influencers, digital/social, Ad Standards complaints and challenges, Competition Bureau investigations
Anti-spam (CASL), email marketing, SMS/MMS/text marketing, short code programs, telemarketing, ecommerce compliance
Privacy Policies, consent language, privacy compliance and audit assessments
Packaging, licensing/approvals, regulated product claims, product safety recalls, enforcement agency inquiries and investigations
Sponsorship, agency MSA, charitable co-promotions, influencers and talent, ecommerce terms of sale + terms of use, consumer warranties
Canadian Tire Corporation has agreed to pay just under $1.3 million in fines and associated costs after pleading guilty
Ambush marketing is not automatically unlawful in Canada, but can be challenged if it infringes IP rights, misleads cons