Articles
THOUGHT LEADERSHIP
How to avoid greenwashing in Canada
Consumers care about green innovation now more than ever - but green advertising is risky if not pro
07 October, 2022
Penalties Skyrocket for Misleading Advertising in Canada
Deceptive marketing practices are an increased area of legal risk for advertisers, as penalties jump
24 June, 2022
How to avoid pitfalls in pricing promotions
Have you ever considered the legal rules when advertising the price of a product? Stay on the right
13 March, 2022
Claim Substantiation
What do advertisers really need to know to stay on the right side of the law? Here’s a primer on the
17 January, 2022
Navigating Disclaimers
What's a main claim versus a disclaimer? When can you use a disclaimer?
05 January, 2022
