11 May Kids’ Food Advertising to be Restricted
Restrictions on food advertising to kids are coming fast and furious, and from all angles. ...
07 Oct How to avoid greenwashing in Canada
Consumers care about green innovation now more than ever - but green advertising is risky if not properly executed. ...
24 Jun Penalties Skyrocket for Misleading Advertising in Canada
Deceptive marketing practices are an increased area of legal risk for advertisers, as penalties jump to up to 3% of annual worldwide gross revenues....
13 Mar How to avoid pitfalls in pricing promotions
Have you ever considered the legal rules when advertising the price of a product? Stay on the right side of Canadian law by keeping these key pitfalls in mind before structuring a sale....
17 Jan Claim Substantiation
What do advertisers really need to know to stay on the right side of the law? Here’s a primer on the key legal considerations to keep in mind when planning your next claims and campaigns....
05 Jan Navigating Disclaimers
What's a main claim versus a disclaimer? When can you use a disclaimer?...