Articles
Kids’ Food Advertising to be Restricted
Restrictions on food advertising to kids are coming fast and furious, and from all angles. ...
May 11, 2023
| by Kelly Harris
Archive
Articles
How to avoid greenwashing in Canada
Consumers care about green innovation now more than ever - but green advertising is risky if not properly executed. ...
October 7, 2022
| by Kelly Harris
Articles
Penalties Skyrocket for Misleading Advertising in Canada
Deceptive marketing practices are an increased area of legal risk for advertisers, as penalties jump to up to 3% of annual worldwide gross revenues....
June 24, 2022
| by Kelly Harris
Articles
How to avoid pitfalls in pricing promotions
Have you ever considered the legal rules when advertising the price of a product? Stay on the right side of Canadian law by keeping these key pitfalls in mind before structuring a sale....
March 13, 2022
| by Kelly Harris
Articles
Claim Substantiation
What do advertisers really need to know to stay on the right side of the law? Here’s a primer on the key legal considerations to keep in mind when planning your next claims and campaigns....
January 17, 2022
| by Kelly Harris
Articles
Navigating Disclaimers
What's a main claim versus a disclaimer? When can you use a disclaimer?...
January 5, 2022
| by Kelly Harris