The Paris 2024 Summer Olympics are days away, setting the global stage for marketing campaigns of epic proportions—but also for monumental legal risks. Sponsors are strategizing on how to protect their million-dollar investments while non-sponsors are figuring out how to be part of the Olympic spirit without running afoul of the law.
With billions of eyes watching, sponsors and marketers across the world have the opportunity to make their own impact on the event. Members of the Global Advertising Lawyers Alliance will have an in-depth discussion of “ambush marketing” and the laws that govern it, as well as proactive steps sponsors can take to safeguard their investments to help ensure the success of their campaigns.
Join Kelly Harris and lawyers from around the world to discuss!
