Using comparative prices in advertising is one of the evergreens to influence customers in their purchase decision, be it a reference to one’s own previously applied prices or prices of competitors. What are the hot topics in price advertising in general and what about recent enforcement activity in this respect?
Join members of the Global Advertising Lawyers Alliance (GALA) from the USA, Canada, the UK, Turkey and Switzerland as we talk about price advertising regulation and enforcement activity in each jurisdiction, and show what advertisers should consider in this context with specific focus on “dark patterns” such as drip pricing, countdown clocks and the like.
Moderator
Jonas Gassman
VISCHER (Switzerland)
Speakers
Brinsley Dresden
Lewis Silkin LLP (UK)
Baran Güney
Gün + Partners (Turkey)
Kelly Harris
Harris + co. (Canada)
Paavana Kumar
Davis+Gilbert LLP (USA)
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