Sharing War Stories and Developing Best Practices for Working with Influencers in North America

Kick off the afternoon with a deep dive into the world of influencer-brand partnerships featuring insights from advertising agencies executives on influencer expectations, preferences, and best practices for successful brand collaborations.

Benefit from insights and lessons learned from real-life “war stories,” and a behind-the-scenes look at the challenges of managing influencer relationships during crises. Our panelists will provide insights into the procurement process, the diverse talent pool, and how partnership strategies vary based on the size and reach of different influencers.

Join moderators Kelly Harris and Amy Mudge (BakerHostetler LLP), along with speakers:

• Maura Cardani, Associate General Counsel, Commercial Legal & Business Affairs, WWP
• Ruth Goudie, President and Partner, 1Milke2Sugars
• Debora (Minnocci) Welch, Assistant General Counsel, Henkel NA Beauty Professional
• Reesa Lake, VP, Head of Creator, Agency & Partnerships, LTK