Legal and regulatory changes are evolving and impacting the Canadian food and beverage industry, from the Safe Food For Canadians Act to new labelling regulations. These developments also impact U.S. manufacturers working with Canadian affiliates. Join us this fall in Mississauga to learn from top experts in Canadian Food Law and Regulation.
Kelly Harris will be moderating a panel on “Mastering Legally Compliant Advertising in Food: Unified Strategies from Marketing, Legal, and the Regulators.” In this panel, legal counsel, regulators, and marketing and advertising executives from industry will come together for a one-of-a-kind panel that will dive deep into current best practices for advertising and marketing. Points of discussion include:
- Exploring the process that marketing undergoes in making advertising claims
- Dissecting the steps legal goes through to ensure the advertisement and claims are in compliance
- What guidance is set by Ad Standards that must be followed?
- Examining the timeline of a food or beverage advertisement from start to finish
- Understanding the role and authority of the Competition Bureau in advertisements
- What penalties can the Competition Bureau place on a food or beverage manufacturer?
- Analyzing the different compliance requirements when advertising on-the-shelf products versus online products
