As influencer marketing continues to evolve, regulators and self-regulatory bodies across North America are increasing scrutiny on advertising disclosures, deceptive marketing practices, and brand accountability.
This session examines the latest enforcement actions, regulatory developments, and compliance expectations impacting brands, agencies, platforms, and creators in both Canada and the United States.
- Examining recent enforcement trends and regulatory priorities across the FTC, and Competition Bureau
- Assessing recent enforcement actions, consumer class actions, and their impact on the industry
- Identifying enforcement trends across Canada and the U.S.
- Exploring BBB National Programs training and certification initiatives for brands and creators
Speakers:
- Iennifer Santos, Program Development Manager Center for Industry Self-Regulation (CISR), BBB National Programs
- Kelly Harris, Principal + Lawyer, Harris + co.
